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Marketing Bootcamp

5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

Image credit: Shutterstock Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that is significantly influencing business intelligence is marketing automation. But marketing automation ...

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Don't Make These 3 Technology Mistakes

Image credit: Shutterstock We’re searching for top company cultures to be featured on our annual list. Think your company has what it takes? Apply Now » Interacting with customers is one of my favorite aspects of owning a business. It’s exciting for me to engage them in conversations about the future of ...

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6 Ways to Cure Your CRO Woes

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » This year, the majority of reports have highlighted the fact that conversion rate optimization (CRO) can significantly increase revenue. However, despite implementing different optimization strategies, ...

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