How to Measure the ROI of Social Media for Events

This is a guest post by Beatrice Whelan, Global Content Manager for Social Media & Events at Sage and author of Trending: The Complete Guide to Social Media For Events. You can contact Beatrice via LinkedIn or Twitter. Measurement is an essential part of any social media strategy for an event. Every event that uses … Read more

Webinar: Proven Strategies for Growing Your Membership Events

Do you run events for your members? In partnership with The Memberwise Network, we polled over 120 membership organisations and associations to learn how they are successfully using events to better engage their members – and increase their numbers. Now we’re going to take those learnings and share them with you in an exclusive webinar, taking … Read more

The Ultimate Guide to Copywriting for Events

Copywriting isn’t just about words… it’s about numbers, too. The right copy can drive ticket sales and boost your bottom line. This comprehensive guide will show you how to write copy that inspires readers to visit your event page, buy tickets, and invite their friends. You’ll get insider knowledge from a variety of experts and learn … Read more

6 Small Brands Delivering Incredible Live Experiences

You don’t need to be Coca Cola, Apple or Nike to pull off amazing customer engagement events. With imagination, ingenuity and effort, businesses and brands of all sizes can deliver big impact live experiences. To prove our point, we’ve compiled six standout experiential activations staged by a selection of lesser-known names. debbie&andrew’s ‘Tweet-to-Eat’ Sausage Sandwich … Read more

Pokémon GO and the Lessons for Event Managers

Pokémon was the craze back in the late 90s. There were all sorts of Pokémon games released for home consoles, not to mention those collector cards that fans fell in love with. All these years later, Pokémon has been revived with the release of Pokémon GO. What is Pokémon GO and what does it have … Read more

Show Don’t Tell: The Event Professional’s Guide To Video Marketing

Are you always looking for the most effective ways to engage your potential attendees, show the value of your event and increase ticket sales? Usurv, a UK-based survey company, surveyed 1000 UK adults and found consumers are more likely to share (39%), comment (36%), and like (56%) online videos than blocks of text, even if … Read more

5 Events That Have Built Enviably Strong Communities

Audience engagement is the lifeblood of any event. If you can keep it flowing year-round then you can guarantee healthy ticket sales. It’s not always easy to maintain the momentum, however. If you lack inspiration for your content marketing, take a look at these five best practice examples of community building around events. Related: (Webinar) … Read more

15 Unique, Unusual and Fantastic Fundraising Event Ideas

This post was originally published in February 2015, and has been updated to bring you 5 extra fundraising event ideas! Holding an event is a fast and effective way to raise funds for your charity, club or other non-profit organisation. But if the usual bake sale or black tie dinner doesn’t float your boat (or more … Read more