How to Measure the ROI of Social Media for Events

This is a guest post by Beatrice Whelan, Global Content Manager for Social Media & Events at Sage and author of Trending: The Complete Guide to Social Media For Events. You can contact Beatrice via LinkedIn or Twitter. Measurement is an essential part of any social media strategy for an event. Every event that uses … Read more

How to Use Your Event Data to Win Sponsors

Technology, and your access to it, has revolutionised the way events are organised. It’s also changed the way event sponsorships are won. To get sponsored today, you’ll need to prove the value of sponsoring your event by digging deep into your event data. For decades, organisers who wanted to accurately measure their event data needed a … Read more

The New Rules of Event Sponsorships

Does your event need sponsorship? The answer is usually “Yes!” Event sponsors give you the resources you need to take your event to the next level. But they’ve become hard to win — and harder to retain. So, how do you find and secure sponsors these days? New and affordable technology has changed event sponsorships … Read more

Take These Steps to Get Better Feedback from Your Workshop Attendees

This is a guest post from Fiona Whitehead, Expansion Lead at General Assembly,a pioneer in education and career transformation, specialising in today’s most in-demand skills. Any trainer knows, it’s not easy to get positive feedback across the board. Sometimes, it’s a challenge just to get people to give feedback in the first place, and it’s important … Read more

10 Extraordinary Venues in London You Never Knew Existed

This is a guest by Beth Kruszynskyj, editor at HeadBox, a network for creative, inspiring and off-site meeting spaces. You can follow them @headbox. There are thousands of venues in London, from colossal conference centres to elegant private dining rooms, practical hotel boardrooms to corporate party places. You name it, there’s a venue for it. But here we’re thinking … Read more

How to Make Realistic Financial Projections for Your Event

For owners of young events it can be incredibly challenging to make realistic financial projections. However, if you’re hoping to secure investment, borrow from the bank or simply want to stay in business, it’s a necessary exercise. Whether you want to put together the business case for your brand new project or make a multi-year … Read more

Event Industry News Round-Up: 15 August – 21 August

Happy Monday everyone! We hope you had a great weekend. As always we are helping ease you back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events. Enjoy! Event News Scotland to ‘Innovate the Nation’ VisitScotland … Read more

Webinar: Proven Strategies for Growing Your Membership Events

Do you run events for your members? In partnership with The Memberwise Network, we polled over 120 membership organisations and associations to learn how they are successfully using events to better engage their members – and increase their numbers. Now we’re going to take those learnings and share them with you in an exclusive webinar, taking … Read more

Now You’re Cooking! 7 Key Ingredients For The Success of Your Next Event

This infographic is for all the epicurean event managers out there who appreciate what goes into the making of fine food, drink…and of course events! And for those of you who’d prefer text… Strategy Like a great dinner party, every event starts out with a clear vision of who it’s for, why it’s different and … Read more