How to Create a Winning Event Plan (Plus Free Template)

Does your company have strategy documents or a written event plan? If you do, when was the last time you actually looked at them? Chances are that a week after they were written, these 20+ page documents start gathering digital dust in some unloved folder on your desktop. Unfortunately, a strategy that isn’t regularly checked on, … Read more

The Trends that are Redefining the Match Day Experience

This is a guest post by Monika Halicka, Insight Executive at Stadia Solutions, a leading international sports and entertainment marketing agency and technology consultancy. For more sports insights, head to Stadia Solutions Twitter & LinkedIn pages. The way we consume sports has changed dramatically over recent years. Attending a sports event is no longer only about … Read more

10 Breathtaking Places to Hold Events

Being an event planner is hard work, with long hours and high stress, but it can also offer the most incredible rewards – especially if you get to work overseas. During my time in the industry I have been fortunate enough to travel around the world visiting and writing about some of the most amazing … Read more

6 Small Brands Delivering Incredible Live Experiences

You don’t need to be Coca Cola, Apple or Nike to pull off amazing customer engagement events. With imagination, ingenuity and effort, businesses and brands of all sizes can deliver big impact live experiences. To prove our point, we’ve compiled six standout experiential activations staged by a selection of lesser-known names. debbie&andrew’s ‘Tweet-to-Eat’ Sausage Sandwich … Read more

Pokémon GO and the Lessons for Event Managers

Pokémon was the craze back in the late 90s. There were all sorts of Pokémon games released for home consoles, not to mention those collector cards that fans fell in love with. All these years later, Pokémon has been revived with the release of Pokémon GO. What is Pokémon GO and what does it have … Read more

Event Industry News Round-Up: 11 July – 14 July

Happy Monday everyone! We hope you had a great weekend. Once again we are helping you ease back into the working week with a round-up of last week’s main event industry news, including any interesting stories and insights that can help you improve yourself, your company, or your events. Enjoy! Event Industry News UK festival ticket prices … Read more

9 Ways to Avoid Those ‘Last Minute’ Event Changes That Stress You Out!

‘Event coordinator’ has once again been identified as one of the world’s most stressful jobs. According to Forbes’ 10 Most Stressful Jobs list for 2016, it’s the 5th most stressful profession, falling just behind ‘police officer’. What makes the role of event planner so stressful? According to a recent survey of 215 organisers, the top planner stressor … Read more

Show Don’t Tell: The Event Professional’s Guide To Video Marketing

Are you always looking for the most effective ways to engage your potential attendees, show the value of your event and increase ticket sales? Usurv, a UK-based survey company, surveyed 1000 UK adults and found consumers are more likely to share (39%), comment (36%), and like (56%) online videos than blocks of text, even if … Read more

6 Trends Redefining the Conference Experience

This is a guest post by Stephen Spencer, a keynote speaker, business coach and consultant, helping organisations create better customer experiences to unlock team and profit potential. He has over 25 years’ experience as a leader, trainer and experience developer with some of the UK’s most prestigious retail, tourism and hospitality brands. Stephen’s also writes the highly popular … Read more

5 Events That Have Built Enviably Strong Communities

Audience engagement is the lifeblood of any event. If you can keep it flowing year-round then you can guarantee healthy ticket sales. It’s not always easy to maintain the momentum, however. If you lack inspiration for your content marketing, take a look at these five best practice examples of community building around events. Related: (Webinar) … Read more