5 Ways Marketing Automation May Be Doing Your Business More Harm Than Good

Image credit: Shutterstock Brands on the cutting edge of technology often enjoy an advantage over their competitors. In 2016, 60 percent of marketers surveyed by Black Ink said they believed that business intelligence would become the most in-demand technology. And one area that is significantly influencing business intelligence is marketing automation. But marketing automation in and of itself is … Read more

Don't Make These 3 Technology Mistakes

Image credit: Shutterstock We’re searching for top company cultures to be featured on our annual list. Think your company has what it takes? Apply Now » Interacting with customers is one of my favorite aspects of owning a business. It’s exciting for me to engage them in conversations about the future of their own companies. Finding the … Read more

6 Ways to Cure Your CRO Woes

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » This year, the majority of reports have highlighted the fact that conversion rate optimization (CRO) can significantly increase revenue. However, despite implementing different optimization strategies, many entrepreneurs still struggle to … Read more

4 Groundbreaking Market Strategies to Skyrocket Your Startup

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Many companies invest heavily to perfect their product development process, hoping the result will entice customers to buy. But most entrepreneurs overlook market trends that could attract more customers and sustain their sales. When … Read more

Here's Why Smart Marketers Are Already Mastering Snapchat Geofilters

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Last July, Snapchat released a new feature called geofilters. Geofilters are graphical overlays available to Snapchat users in specific areas. Back then, geofilters were only available for public places. For example, you … Read more