Twitter Offers New Filter, Cracks Down on Abuse

Image credit: ThomasDeco | Shutterstock After years of criticism for the way in which it handles harassment, threats and bots on the platform, Twitter has unveiled a new filter designed to automatically prevent users from seeing threatening messages. The social media platform has moved to ban indirect threats of violence and introduced temporary suspensions for accounts that … Read more

How to Measure the ROI of Social Media for Events

This is a guest post by Beatrice Whelan, Global Content Manager for Social Media & Events at Sage and author of Trending: The Complete Guide to Social Media For Events. You can contact Beatrice via LinkedIn or Twitter. Measurement is an essential part of any social media strategy for an event. Every event that uses … Read more

The Trends that are Redefining the Match Day Experience

This is a guest post by Monika Halicka, Insight Executive at Stadia Solutions, a leading international sports and entertainment marketing agency and technology consultancy. For more sports insights, head to Stadia Solutions Twitter & LinkedIn pages. The way we consume sports has changed dramatically over recent years. Attending a sports event is no longer only about … Read more

4 Ways to Engage Your Followers on Snapchat

Join us for a free, live webinar and learn how to drive revenue with content marketing. Tune in 8/4 at 10:30 a.m. PT. Register Now » Most brands and companies allocate a considerable amount of time to producing content that engages their customers. However, many have overlooked one of the hottest platforms – one that boasts … Read more

5 Events That Have Built Enviably Strong Communities

Audience engagement is the lifeblood of any event. If you can keep it flowing year-round then you can guarantee healthy ticket sales. It’s not always easy to maintain the momentum, however. If you lack inspiration for your content marketing, take a look at these five best practice examples of community building around events. Related: (Webinar) … Read more